yahya abdul-basser.
@THELIFEOFYAHYA · NEW YORK
  • Design
  • Creative Direction
  • Content

yahya abdul-basser.

Creative and analyst in New York. I make art, campaigns and digital products for artists, movements and mission-driven teams.

Open to full-time + freelance

Selected work

Four projects, four lanes: campaign video, art direction, product and brand.

Aber Kawas outside a storefront in the walking-interview campaign video
01

NYC-DSA candidate videos

Director, producer, editor · Campaign storytelling · video

Campaign videos for NYC-DSA candidates: a walking interview and a professionally shot edit for Aber Kawas, and a short interview with Darializa Avila Chevalier. Used across their campaigns' socials.

02

Album Art Collection

Art director, illustrator, photographer, designer · Art direction · visual identity

Cover art for my own releases and for other artists, drawn, shot, lit and finished in Photoshop by me.

Commission Hub dashboard showing the sales team, commission overview, active adjustments and a Generate new reports button
03

Sales Commission Hub

Product design · UX · prototyping · pitch · Product · UX

An in-house app that turns a clinical lab's month-end commission spreadsheets into reviewed, encrypted reports for every sales rep, prototyped and pitched to the C-suite.

Prototype home screen with a live quiz bowl scoreboard, competition categories and a feed of student results
04

Laurel: a social layer for academic competitions

Product & data analyst · UX prototyping · Product · UX · data

LinkedIn meets ESPN for spelling bees, Science Olympiad and debate. I prototyped the social features (live scores, profiles, a network feed) for a startup's CEO using rapid AI build tools.

Placeholder for the Ummah FC identityComing soon
05

Ummah FC Uniforms and Brand Identity

Brand designer · Brand systems · Figma

A football club identity built as a system: logo, components and three kits.

Smaller stories

Earlier work that shows how I got here.

Three phone screens from a Venmo redesign concept: balance-first home, crypto view and a send/request keypad

Concept · class project, reworked in 2022

Revamping Venmo

A design-class assignment to redesign an app I used every day. I started it in school and reworked it in 2022. The idea: put your money first, with balance, card controls and a faster send and request flow up front, and the social feed second. Try the prototype ↗

Desktop and mobile dashboard concept showing income by month, invoice status and quick shortcuts

Early product concept · Dubai fintech startup

Creator budgeting, first draft

First screens for a founder who wanted creator budgeting built into a company-formation service: income, invoices and shortcuts, on desktop and phone. I met with the team about a founding designer role and passed. The product later retooled. Restyled in 2026 as a clickable prototype. Try it ↗

Design

All cover art made in Photoshop.

UXSales Commission HubCase study + prototype →
UXLaurelCase study + prototype →

Gallery

Portraits and self-portraits. Unless noted, I styled, lit, shot and edited them myself. 16 plates.

PLATE 01MaroonBluelight Sessions
PLATE 02LaughBluelight Sessions
PLATE 03SmirkBluelight Sessions
PLATE 04HeadphonesEmpathy Always
PLATE 05Red StoopBlue Puffer
PLATE 06SeatedBluelight Sessions
PLATE 07HeartEmpathy Always
PLATE 08TripleThe Heartbreak Saga
PLATE 09Shadow LineSelf-Portraits
PLATE 10CapBlue Puffer
PLATE 11FlowersRelease Night (film)
PLATE 12DowncastBluelight Sessions
PLATE 13HandsBluelight Sessions
PLATE 14BookshelfEmpathy Always
PLATE 15BrowGreen Leather
PLATE 16DenimSelf-Portraits

Music

I write, rap (and produce a little) and make the visuals too. My latest release is The Heartbreak Saga, an EP about falling in and out of love in the city.

The Heartbreak SagaLOVETHATGIRL!yahya w/ von
0:000:45 preview

Features, booking and press: music@yahyaabdulbasser.me

45-second previews. Hear the full tracks on:

Discography

The Heartbreak SagaEP · 2024 · 6 tracks
  • Written and performed by yahya
  • Art direction, styling and photography by yahya
remember us (breonna's song)Single · 1 track
  • Written and performed by yahya
  • Cover art by Omar Din
snapSingle · 2021 · 1 track
  • Written and performed by yahya & töph
  • Mixed and mastered by Neks
  • Cover art by yahya

Content

Commentary on politics, pop culture and identity. On TikTok, Instagram and YouTube as @thelifeofyahya.

30K+followers
6.5M+views

As of Sept 2026

Campaign · TikTokChatting with Aber KawasOn TikTok ↗
TikTokGoing to a PWI (my most-watched)On TikTok ↗
TikTok · analysisMen are shifting to the rightOn TikTok ↗
YouTubelong-form videoLink coming soon

About

Yahya in a maroon Empathy Always hoodie with headphones, holding a studio mic

Art, organizing and product. One practice, all New York.

I'm Yahya, a creative and analyst in New York. I was born in Boston and moved here at 12, so New York did most of the shaping. I studied psychology and UX at Cornell, and I've worked where art, organizing and product meet ever since.

That means art-directing covers for my music and other artists, producing campaign video for candidates, building fundraising creative at LaunchGood, and shipping product work as an analyst and project manager. Lunar Lighthouse, my studio, helps artists and mission-driven teams find their visual voice. I make work about faith, community and identity, for the people it's meant for.

Art direction · Brand identity · Album art · Campaign video · Short-form content · Photography · UX · Product

Open to full-time + freelance

Get in touch.

yahya@yahyaabdulbasser.me

Full-time design, creative direction or content roles in NYC or remote, plus freelance cover art, branding and campaign video.

Hiring for a logo, brand or creative direction project? That's lunar lighthouse →

© 2026 YAHYA ABDUL-BASSERYAHYAABDULBASSER.ME